Facebook Q4 Revenue Soars 51%, Thanks To Mobile Ads

The company reported fourth-quarter revenue and earnings on Wednesday that beat analysts' estimates, sending shares up more than 3% in after-hours trading.

The company said that mobile advertising revenue represented 84pc of advertising revenue for the fourth quarter, up from 80pc a year ago. Analysts had expected revenue of $8.51 billion, according to Thomson Reuters.

Advertising revenue rose 53% year-over-year to $8.63 billion, surpassing analysts' expectations for $8.31 billion.

Net income attributable to Facebook shareholders rose to $3.56 billion, or $1.21 per share, from $1.56 billion, or 54 cents per share, a year earlier.

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Khedache, who is known to his fellow criminals and to police as "Old Omar", is now being held without bail. You just had to look at the Internet and you would know everything, absolutely everything".

Facebook reported that there were 1.2bn daily users on average, up 18pc year-on-year. So, the trend of Facebook relying more and more heavily on mobile ad revenue is clearly continuing.

For 2016, Facebook's revenue was $26.9 billion - up 57 percent from 2015.

"Our mission to connect the world is more important now than ever", FACEBOOK Founder/CEO MARK ZUCKERBERG said. "We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives".

Facebook finishes full year with revenues of $27.6bn.

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Expedia has, similarly, expressed business harms it was (would be) facing as a direct result of Trump's order. The company is aware of 49 employees who were born in one of the seven countries targeted in Trump's order.

Daily active users hit 1.23 billion, up from 1.18 billion last quarter and up 18% YoY, compared to 17% last quarter. Facebook -owned messaging apps WhatsApp and Messenger both have more than 1 billion monthly active users, and Instagram has more than 600 million monthly active users.

Facebook also continued to grow its mobile user base.

Facebook shares closed the day up about 2 percent to $133.23. Read the full earnings release here.

Earnings, adjusted for one-time gains and costs, were $1.41 per share in the latest quarter.

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The company's costs also tapped higher as it was invested in talent and the core business, according to CNBC . Besides the surge in revenues from Google's other business, the quarter held few surprises, Husson said.

Since the US election in November, Facebook has come under intense scrutiny for its role in the distribution of fake news during the campaign cycle.

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