AOL plus Yahoo to equal new Oath after Verizon sale

AOL chief executive Tim Armstrong at Advertising Week New York 2016   John Lamparski  Getty Images

As mentioned in various headlines, it was widely believed that the new Oath division would wipe out brand Yahoo from its existence. "Say goodbye to AOL and Yahoo", reads a headline at The Week.

And to be fair, the blue balls in question are a large colon that comes after the name of the new firm, and before the words "A Verizon company".

Although the Yahoo-Verizon deal is expected to be made final this summer, it could be made official as soon as this month.

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The fish were then returned to the tanks and the swabs were suspended in a solution to draw out the venom . In fact, a decent dose of Fang Blenny poison will leave a predator's blood pressure down by up to 40%.

Oath will reportedly serve as a holding company for Yahoo News, Yahoo Mail, Yahoo Finance, and other services with the Yahoo name, as well as house the AOL-owned publications.

What do you think of the Oath name for the merged version of Yahoo and AOL? According to Armstrong, the combined company will have 20 brands serving one billion consumers.

A spokesperson at AOL told Business Insider that Oath would be launched in the summer as a new disruptive company. With lots of initial complications, finally, Yahoo agreed to sell its online operations to the telecom company.

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It's important to note that Verizon isn't purchasing all of Yahoo's assets. There were two massive security breaches affecting more than one billion users, as per the revelations of Yahoo. The acquisition of Yahoo hasn't exactly been smooth sailing with multiple revelations of state-sponsored hacking that compromised billions of user accounts - Verizon has since won a $350 million discount for Yahoo.

Meanwhile, the parts of Yahoo that aren't being acquired by Verizon are also expected to be rebranded.

The Yahoo-Verizon deal is supposed to close in the second quarter of 2017, perhaps on or before April 24.

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The business units from Yahoo which Verizon is not buying, such as 15% of Chinese retailer, Alibaba, and part of Yahoo in Japan will now be known by the name of Altaba. "Over time, if there's brands we can create around Oath, we would think about that".

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