Burger King's New Ad Will Hijack Your Google Home

Burger King's New Ad Will Hijack Your Google Home

Burger King may have just created a commercial that will disrupt your down time and lead to the destruction of your Google Home (GOOGL) device.

Smart assistants like Google Home and Amazon Echo are meant to simplify our lives by controlling apps, services and information with our voice.

It said: "The Whopper is a burger, consisting of a flame-grilled patty made with 100% beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun". For instance, you can ask Google Home to read you the news or tell you the weather forecast. They have, however, apparently taken steps in their own advertising to prevent user's devices from waking up from their commercials.

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That sentiment seems to be carrying over to Burger King's YouTube comments section and ratings, too, as it now has a negative overall like/dislike ratio as well as plenty of complaints from, well, pretty much everyone. "The more brands that do it the more it becomes totally irritating", Carroll told CNNTech.

Still, according to Bloomberg, Burger King President Jose Cil called it "a cool way, and a bold way, to surprise our guests". Earlier this year, a news anchor accidentally triggered Echo devices belonging to viewers, causing them to order dollhouses.

Burger King's ploy is a unique way to engage a TV audience, but consumers don't like it when their smart assistants try to sell them things.

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The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail.

The ads can also Google on other devices - though, for a Google app on the iPhone, for instance, you have to press the speaker button.

The company recently caught flak from Home owners by running what sounded quite a lot like an ad, about Disney's new live-action version of "Beauty and the Beast".

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It raises the grim prospect of more marketers taking advantage of the growing number of voice activated devices in people's homes. That should make you want to rush out and get one, surely.

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