Baba Ramdev calls for '100 heads' for each Indian soldier's death

Baba Ramdev and PM Narendra Modi. Wikimedia

Ramdev added that multinational companies would be forced to do a double take on hearing Patanjali's success story. "Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let's say desi jeans", Ramdev told the Telegraph.

Baba Ramdev also revealed that Patanjali is working on the plans to launch its chain of restaurants.

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Patanjali Ayurved, promoted by yoga guru Ramdev, had clocked a turnover of Rs 10,561 crore in the financial year ended March 31, 2017. The company manufactures 444 products including 45 types of cosmetic products and 30 types of food products.

Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs".

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Asking people not to connect Modi with Patanjali, he added: "Modi is not a brand ambassador for Patanjali, he in India's brand ambassador". "We plan to give tough competition to global fast food chains too".

It was a rather unusual press conference; there were a plethora of Patanjali products on display in a hall that was nearly overflowing with people, some from the media, many from his ayurveda company and others who had just stopped by to see what was going on at the campus at Rafi Marg as his picture was on display at the entrance. Patanjali's ayurvedic and herbal medicines business, Divya Yog Pharmacy earned Rs 870 crore and Patanjali Gramodyog Nyasm earned Rs 345 crores. The company was even ahead of others in multiplying its revenue and grew 20 times more-from Rs 453.4 crore in 2011-12 to Rs 9,346 crore in 2016-17, while other FMCG companies grew only between 8-12 percent. It plans to double the number of its distributors to 12,000 within a year and employ around five lakh people going forward from one lakh at present. A jump from Rs 5000 crore revenues to Rs 10,216 crore in a year is no small feat, especially in the cut-throat FMCG sector. Ramdev, along with Patanjali Ayurved's MD & CEO Acharya Balkrishna, also announced the company's interest to foray into textiles to compete with companies such as Levis, Nike and Adidas with products such as jeans and sportswear.

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