Hike Messenger launches payment services

Hike rolls out India's first payment wallet within messaging platform

Instant messaging app Hike on Tuesday announced the launch of its payments platform, Hike Wallet, which will be part of the instant messaging app's latest update.

Hike Wallet allows both bank-to-bank payment via Unified Payment Interface (UPI) and Wallet to Wallet payment.

Hike's wallet is the first such service by a messaging platform in the country and comes before a possible launch of a payments facility by Facebook-owned WhatsApp later this year. Instead, the company is working with banks to see how offline retailers can start using UPI for payments and how Hike can act as a means for that.

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Furthermore, the company said that "users can choose from over ten different beautifully crafted envelopes and also add a personalised message to it to celebrate those special occasions. Hike 5.0 is our most ambitious step in that direction till date", he added.

Furthermore, users now have the option to send a particular number of packets to a group chat.

Besides the Hike Wallet, the homegrown company has revamped the complete user interface of the application in the Hike 5.0 update.

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During the launch, Kavin Bharti Mittal, Founder and CEO of Hike Messenger, revealed the brand's constant efforts to take the consumer experience to a whole new level.

Kavin further added, "With Blue Packets, we're going to change the way people send and receive money". We believe so. That's the idea. Hike's move replicates the services offered by its Chinese backer Tencent Holdings Ltd. It could be from a simple Thank You or Congratulations to a Happy Birthday.

Mr. Mittal added that with the new update, the size of the application has also been reduced to 25MB, while 128-bit SSL encryption has been added to ensure that communication is completely encrypted. There are three new App themes- Blue, Zen, and Night along with new chat themes.

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Last but not the least, version 5 of Hike is reintroducing the app's social network-like features, which took a hike a year ago, when Snapchat-esque Stories (48 hours and not 24 hours) was launched. With just a tap, using Machine Learning techniques, Hike's camera now smoothens your skin and makes it radiant from any angle, making every single picture of yours count. It's never been a better time for the company to launch its "digital payments" as other providers in the space, such as Paytm, have massively increased their share of the market.

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